Reseller kit

A one-page pitch, suggested pricing and rollout for selling this to your clients.

Everything below is yours to rebrand. Replace “Starkeel” with your product name; your clients never see ours.

The pitch, in one page

Headline: More Google reviews, captured at the door — and a private heads-up when something went wrong.

How it works: your tech hands over a card at the door. The homeowner scans, taps a star, and either posts on Google or sends you a private note. Every rating is tied to the technician who earned it.

What you get: a review page per technician, a leaderboard, private feedback with the customer's call-back number passed on to you, approved testimonials on your website, and a live report link you can open any time.

What it doesn't do: it doesn't text or email your customers, so there are no opt-ins, no consent forms and no messaging rules to worry about. It stacks on top of whatever your software already sends.

Suggested pricing

$99/month for a 2–5 truck company, as a line item. Treat $99 as the floor — below it your margin disappears.
$149–$199/month for 6–30 trucks, or fold it into a retainer of $1,000+ as the “reputation” deliverable. Agencies’ published review-management add-ons run $125–$350 a month per location; a contractor buying direct pays $75–$125 for a tool with no cards, no brand of yours and no one running it, which is why $99 is the floor, not the price.
Card design and printing are yours to price: some agencies charge a one-off setup fee for them, most fold it into a retainer. Starkeel's platform fee does not change either way.

Rollout in a week

Day 1: add the client, paste their Google link, send them the company link for their invoice email.
Day 2: add technicians, download cards, order print.
Day 5: cards arrive; five-minute huddle with the crew using the one-line ask.
Week 2: show the leaderboard and the first private feedback. That meeting is where the renewal happens.

Objections you will hear

“Our software already asks for reviews.” Keep it. This captures the in-person moment and attributes it to the tech.
“Won't unhappy customers still go to Google?” They can — the link is always there, which is what keeps this compliant. The private box is an extra option beside it, not a detour.
“Do I have to manage anything?” No. Your report link shows everything read-only; we approve or hide testimonials for you from our dashboard, and the text is never edited.

Keep the report link private

The client report link shows the leaderboard, open feedback and approved testimonials. It never shows a customer's phone number or email; those stay in your dashboard, and you pass them on to the owner yourself. Even so, send the link directly to the owner and regenerate it from Widget & links if it is forwarded too widely. Links expire 90 days after they are created or regenerated, and the page shows the date.